Services & Initiatives Campaign
Two brand initiatives showcased Montage Marketing Group's data and language services. Collaborating closely with the marketing team, we aligned messaging and creative direction, incorporating custom graphic elements to distinguish each initiative while maintaining a cohesive narrative. This approach increased awareness and effectively highlighted the value of these services. We leveraged social, and digital channels to broaden reach and strengthen brand recognition.
Healthcare Enrollment Campaign
Two proposed creative campaign concepts established to increase awareness and promote enrollment of hispanic seniors into the Medicare healthcare program.
USDA Tradeshow Brand & Marketing
Spearheaded the development of the “Yours to Explore” theme for the USA Pavilion global trade show brand, collaborating with the marketing communications team to ensure alignment with strategic goals. Designed a logo that honored U.S. agriculture’s proud heritage through color and graphic elements while projecting progress, diversity, and innovation through modern typography. Delivered a comprehensive brand and style guide featuring a complementary color suite, identified textures, and adaptable patterns, enabling consistent and impactful application across various mediums.
NIH All of Us Research Program
The All of Us Research Program was established in 2015 with $130 million in funding to advance
personalized medical care, with a particular focus on underserved and underrepresented communities.
The program traveled across the United States, collecting data from one million or more participants nationwide.
This initiative involved leading the design and conceptualization of digital, print, and in-person engagements aimed at attracting participants and increasing enrollment. This included designing pop-up engagements and activities, storyboarding and overseeing video shoots about the program, and developing interior and exterior designs for educational and traveling medical vehicles.
Philly @ Play!
This brand proposal was designed for an event in Philadelphia. The client sought a brand that was not only engaging but also resonated with stakeholders and donors. In conjunction with the marketing
and communications team, the tagline "Philly at Play!" was created as a play on words.
The use of bold, playful colors and patterns added vibrancy while maintaining a tone of sophistication.
This design approach reinforced the campaign’s central focus: inspiring donors to support the creation
of accessible play spaces in underserved communities.
Comcast Xfinity
This fully branded vehicle served as an interactive brand experience on wheels. The vehicle became
a dynamic hub where consumers could engage with new company products through hands-on demonstrations, digital displays, and product sampling.
Trak Vibes
This Amtrak proposal initiative aimed to attract and increase millennial ridership through unfiltered storytelling. Collaborating with the marketing communications team, we focused on authentic experiences, capturing the journey through real video clips and photos taken onboard to share across social media platforms. The campaign highlighted not only the trip itself but the destinations and experiences of travelers.
The use of outlined, heavy bold fonts introduced a dynamic and edgy aesthetic, adding a playful touch that resonated with the millennial audience, making the overall tone more engaging and approachable.
Peace Corps (HBCU Engagement)
The objective of this engagement was to develop a dynamic brand experience reflective of the Peace Corps' mission of promoting global service, cultural exchange, and community development. HBCU homecoming football game attendees were encouraged to explore volunteer opportunities and discover more about the Peace Corps' mission.
Creative Development
The proposed visual identity for this brand and engagement blended vibrant elements and authentic, high-impact imagery capturing real-life moments of Peace Corps volunteers and the communities they served. A vibrant and rich palette inspired by the cultural diversity of the communities served — earthy greens, deep blues, warm oranges, and bright yellows to signify growth, trust, and impact. Incorporating patterns and textures and symbols inspired by global cultures to create a cohesive and culturally resonant visual language.
Engagement
Interactive installations featuring volunteer stories, augmented reality experiences, game day inspired engagements, and informational materials. Customized takeaways (e.g., stickers, pins, and postcards) featuring key visuals and Peace Corps messaging.
Mi Parque, Mi Historia
This campaign aimed to increase visitation among Hispanic and Latino communities across all national parks. Launched across multiple social media platforms, the initiative featured the theme "Mi Parque, Mi Historia, My Park, My Story," encouraging visitors to share their park experiences and personal connections to these natural and cultural spaces.
A hand-script font style, cultural patterns, and National Park Service colors were
used to maintain brand alignment while resonating with the audience.
